Many of us are familiar with business programs of one kind or another - packages of information, how-to, and instruction to achieve something.  In this regard, The Revenue Now! program is no different.   What makes it different is process, media, and interactivity:

Process

The Revenue Now! program is organized in a step-by-step process to create sales opportunities and close them in the time-frame sales organizations operate - this month, this quarter, this year.

It would be great if all of us worked in a sales organization supported by an awesome marketing effort that turned-out qualified leads day after day.  Reality is most of us work - or in my case used to work - with marketing organizations who rarely produce a qualified lead.  That’s not Sales bashing Marketing - it’s just a fact.

Many well intentioned, capable, and quality Marketing organizations are so over burdened with corporate marketing, product management, and product marketing, they don’t get to lead generation activities as often as they should.  The result is few lead campaigns are sustained and few leads are produced.

What makes the Revenue Now! program unique is it’s built with that reality in mind.  It’s the real-world I’ve lived in with public and private companies alike.

The Revenue Now! program leads you step-by-step through a process to maximize your sales-led marketing activities to attract sales-ready leads. The steps are organized in a particular order, build on the previous step in the process, to quickly create a strategy, campaign, and clear marketing and sales message to create more meetings, qualify opportunities, and close more business.

Media

Just as direct mail receives a boost from a telephone follow-up, the Revenue Now! program written information gets a boost from audio and video commentary and discussion.

Each step of the Revenue Now! program includes written instruction and audio and video presentation.  What this does is give greater opportunity to make key points, explain important ideas different ways, and provide different modes of learning.  Using the written, audio, and visual tools together, I can provide far more information and guidance than merely writing an ebook.

Interactivity

Here is the real power of this program -- this site and the Revenue Now! program is interactive and living.

Each step of the revenue generation process includes the opportunity for discussion.  You can ask clarifying questions, provide feedback, share experiences, and give me the opportunity to make everything even more valuable.

The living part of the program is the fact I’ll update it over time - more and more fresh content you can reference and benefit from.  I expect there are questions I’ll receive and materials I’ll review whereby new thought will surface or new examples will come available that all can benefit from knowing.  In these cases, I’ll update steps as appropriate to make the entire program more and more valuable.

You may have noticed I used the words materials I’ll review in the previous paragraph.  That’s because each step of the Revenue Now! program has homework you’ll be asked to do to get the most out of the information I share.  As you complete each step, you can upload a file to me of your homework - I’ll review and provide commentary to maximize your work and mature ideas.

This means I’m involved in the revenue generation steps with you - giving you my expert opinion and commentarty to the work you’re doign to personalize the information I provide to your business.