The odds are pretty good -- if you continue do exactly what you're doing today, three to six months from now your business is going to look pretty much the same. 

For many of you, that's the rub. 

What this program is about is making a significant change to your future and creating a different, more financially prosperous reality. That may sound like spin and sales-speak, but there's a simple truth why I can make that claim.

Months from now one of three basic scenarios will be true about your business

It's true.  We can't stop time.  Months from now you're likely still going to be in business.  For some, that may not be a good thing -- more of the same may not be tolerable.  For others, the reality of continuing with your business may be the most exciting time of your professional life.  Regardless of where you find yourself, one of three realities exist:

1. Things then will be as they are today. Your sales forecast will look about the same.  Your level of activity will be the same and so will your chances of revenue success.  For some of you, this may be a good thing.  For others, this may be a problem.
2. Things could be worse.  Your sales activity may fall a bit.  And your revenue outlook may weaken.  Month after month, you may be lowering expectation on revenue performance and looking for ways to further tighten your company belt.
3. Things may be better.  Your sales activity may increase.  And your revenue outlook may strengthen. Each month you may be adding to your pipeline of activity and your sales cycle may shorten.  Exceeding quota may be a new and real consideration.

I have no idea which of the three scenarios your business will fall.  It's impossible to tell what path you will follow.

But I know one thing for certain:  I can't help you with the first two scenarios -- but this program was specifically designed to hep you with the third.

Here's the program outline

At the end of the program many participants will find it hard to believe their business looks-n-feels as different now as compared to the start of the program.  Some will look back and wonder why the changes they made weren’t obvious to them years ago.  You will look at your business differently and be energized to launch new lead generation campaigns and talk to prospective customers.

When the program concludes, you’ll have everything you need to both attract and create sales-ready leads.  And close more sales opportunities.

Here’s how the six week program breaks down:

Weeks 1-3:  Phase I — Reposition for Success
This is the foundation for all future success. In the first three weeks we’ll completely reposition your offering, taking what you sell today and turning it into a story prospective customers are attracted to:

• redefining what you do -to- what you do for your customers — the difference creates extraordinary results
• identifying what’s truly unique about what you have to offer, not just what’s different
• surfacing the real reasons prospective customers can believe in you, your offer, and promise of a benefit worth buying
• reposition the features, functionality, and advantages of your product and service to support the benefits your prospective customers value and want to purchase

At the end of this phase, you will have a clearer picture of who you really are from a prospective customer’s perspective. Talking to prospects will be easier, clearer, and more welcoming.  You’ll have a compelling story that attracts sales ready leads.

Weeks 4-5: Phase II — Customer-centric Marketing
This is where the program turns toward actions directed at a prospective customer.  More accurately, not just any prospective customer, but your ideal customer — someone who recognizes and values the benefits you offer.

• profile your ideal customer
• define your target customer’s buying process — note I said define, not document…there’s a huge difference
• overlay your sales process and identify touch points
• create outcomes and calls to action for your sales process

There’s a continuous feedback during this phase to the first.  The deeper we get into the head of your prospective customer and their purchase process, the more we need to refine your position. During this phase, we’ll reference our earlier work and tweak it as the program continues.

Week 6: Phase III — Putting it all into Action
The first five weeks will go by fast.  In this last week we’ll create a specific plan of action to take your new business to targeted prospects.  We’ll develop specific action plans and equally as important, put in place a methodology to measure progress and keep you focused on lead generation and sales activities.

When the program concludes, you’ll have everything you need to both attract and create sales-ready leads.  And close more sales opportunities.

Supplemental Stuff
Beyond the standard ways to deliver a program like this , I’m including a number of tools to use after and outside the program.  The idea is to give those of you who join the program tools you can use in interactions with prospective customers to reinforce and remember key principles taught in the program.

Checklists and Cheat Sheets – Along the way there are checklists, diagrams, and cheat sheets offered as handy reference guides to walk you  through customer conversations and interactions away from the program.  These handy lists and reminders can be used to review and refresh the work we’ve completed just before you speak with a prospect or head into that big meeting.

Revenue Reporting Tool — I’ve used a lot of tools in my career to manage sales opportunities and forecast sales.  Some tools have been services purchased online and others custom-made in-house solutions to forecast revenue.

Some of these tools were pretty good. Others were worthless.

Over time, I found a number of ways to forecast revenue that didn’t take a long time to administer — creating a common language everyone involved in the revenue reporting process could easily understand and eliminate a salesperson’s ability to hide activity.  Better, I found a simple way to keep foretasted opportunities on track and focus  sales time to maximize the likelihood of closing a deal.   As a result, sales forecasts became more accurate and predictable — forecast creep was greatly eliminated.

It’s not a complicated system — in fact, it’s really simple.

I’ve used this forecasting method in numerous companies with great success.  It can be implemented in many SaaS forecasting tools and even managed from Excel.  I’m including every thought behind it in this program — a simple tool to help you close more business.

Bonus for the Fist Group
Direct Access and Feedback — I’ll personally lead the first group to go through this program — it won’t be self-study, but a guided program to reposition your offer and prepare yourself for greater revenue success.  As you go through each module, you have the opportunity to upload your notes, thoughts, and homework for me to review, comment, and offer advice from my experience. I’m doing this because I want to make sure this program delivers at its highest potential value.

This allows you to take the information I have to offer, implement it in your own business, and have me review it.

Also, a forum is integrated into each piece of information to expand the discussion of a given topic — questions can be asked and discussions can be created to continue a line of thought or seek more specific information.  I’ll be active in the forum, involved in each question and discussion.

I don’t know if future participants will be guided through the program like the first group — maybe, but I’m honestly not sure.  For some, this will be a bonus that makes a world of difference. It’s something you may want to take advantage of.

Here's why you should care

It sounds a bit silly I guess -- telling you why you should care about this program.  Silly in a way because one reason is about you, the other is about me.

The reason about you is the silly part, because you already know.  This program is about making a change in your business.  It's about changing the way you look at and speak about the things you do.  After this program, you'll never again think about your business the same as you do today.  For some this will be an enlightening experience -- creating a paradigm shift in the way you interact with prospective and life ling customers. You should care because the opportunity to gain from a change is great.

The part about me is simple, but a bit hard to say

I've never been one to brag.  If you know me or have followed my work online for very long, you know how much an understatement that very fact is.  I can't even come to say this except at the end of a long page of copy -- I'm very good at what I do. 

People in business are talented in many different ways.  Some are gifted speakers, writers, problem solvers, etc.  My gift is understanding markets and the people within them.  I've always been able to breakdown markets and arrive at messages that open sales opportunities.  I create stories that people enjoy telling and hearing...and most importantly acting in response to.  

Without tricks, gimmicks or playing business like a game of who's the greater fool, I know how to teach businesses and people how to make money and grow profitably.  And that's why you should care.